Posts Tagged ‘12 in 12 for 12’
The earth’s endangered species have a fierce, compassionate, and savvy representative in Gabby Wild. An aspiring veterinarian and intrepid traveler, this graduate from Cornell University divides her time between studying molecular biology and animal medicine and conducting her own welfare work.
Wild’s lasted project, dubbed “12 in 12 for 12” focuses on harnessing the glitz and glamor of the fashion industry to bring attention to the plight of the planet’s vanishing biodiversity. For the next 12 months, Wild will be sporting 12 originally designed outfits inspired by a different animal in peril. Many of the ensembles were created by contestants from the hit show, Project Runway, lending a little couture and and star appeal to Wild’s wardrobe.
In addition to the “12 in 12 for 12” campaign, Wild’s charity is currently selling t-shits made in the USA and composed of 50% organic cotton and 50% recycled plastic water bottles, each featuring images of animals in desperate need of preservation. Every garment represents 12 water bottles that will be worn instead of relegated to a landfill, and all proceeds go directly to charity. Wild is hoping to publicize the dwindling numbers of Bactrian Camels (less than 1,000 left in the wild) and Amur Leopards (only 35 remaining) through the shirts.
With such a charismatic and tenacious advocate, some of the most critically threatened organisms in the animal kingdom may have a fighting chance.