Three and a half years later, the “Kale it’s what’s for dinner” design remains our all-time best selling t-shirt. Printed on a super soft blend of 70% bamboo and 30% organic cotton, and emblazoned with a snarky yet whimsical message that promotes good nutrition while poking fun at the artery-bursting beef council and the tooth-rotting soft drink industry, it’s something almost everyone can get into. (Follow these links for MEN’S and WOMEN’S Kale shirts.)
I still get compliments every time I wear, like today at the post office, as a matter of fact. The shirt has gotten good mileage, and never fails to earn a smile and a chuckle wherever I go. I usually don’t have time to explain the whole “kale for marriage equality” story, which is a little bit long and complicated, but when I do, everyone just loves it all the more. (Full story HERE.)
While we parodied the beef slogan and the coca-cola logo, it’s interesting to see how others have taken liberty in posting our “Kale it’s what’s for dinner” design, unattributed, on their websites and Facebook pages. But that’s OK. Like bamboo, kale is a renewable resource, and unlike some things, there’s more than enough of it to go around. So go ahead and dig in, because kale is still what’s for dinner, not to mention breakfast and lunch. And, of course, it makes a great snack!