There are plenty of reasons for concerned citizens to be wary of companies like Monsanto and Koch Industries. Between pollution, public deception, and political manipulation, these are corporations that have permeated our society with their GMO’s, chemicals, and corrupt policies. As consumers, we tend to believe that we can at least choose not to purchase the goods they are peddling. However, identifying the makers behind popular foods and cleaning supplies are nearly impossible at the grocery store without having to do a multi-hour internet search beforehand.
Instead of lugging around your own compendium of brands to avoid, you can turn to a much more manageable smartphone app called, “Buycott“. Invented by 26-year-old Ivan Pardo, the program scans the barcode of a product, determines its manufacturer, and cross-checks the item against campaigns you have joined to see if it conflicts with your principles. The campaigns you can join either choose to avoid or promote certain goods or causes. The application already has a large database, but users can contribute information for those items that Buycott does not recognize.
So far, Buycott has experienced a rush of new users, speaking to the concerns of communities across the nation. Although these businesses are massive and influential, this may be the first grassroots step in the effort to topple their hegemony.