As a part of Bambu Batu’s ongoing fundraiser for marriage equality, the next recipient of our Kale shirt donations will be The All Family Project. Based out of San Francisco, the non-profit encourages social equality by countering negative stereotypes of the LGBT community with videos and photographic essays featuring gay and lesbian families.
Their primary audience is middle America heterosexuals, and since that demographic is unlikely to visit their Facebook page or YouTube channel, they have decided to take their message to them. Depicting same sex couples and their children on billboards across the nation, The All Family Project hopes to encourage tolerance and familiarity. For those inside the LGBT community, they seek to complement other organizations focused on empowerment and awareness and to show the unsure that it is possible to raise a happy and healthy family.
To prove that same sex couples are not just a “coastal phenomenon”, they invite families from all over the world to pose for photographic essays. Other than names and general geographic area, no personal information is given, allowing the smiling faces to tell their stories. They also encourage participants and supporters to host grassroots parties to help spread their message of love and acceptance.
As in any campaign challenging traditional, narrow-minded notions, the Project was faced with resistance when trying to establish their ads. In Salt Lake City, Utah, they tried for 7 months to install transit ads on 12 buses. Eventually, their photos were accepted, but were forced to remove their copy reading, “2 Moms + 1 Child = Family”. Even though the transit system was funded by the government, the decision to erase their message was a direct result of pressure from the LDS community. Regardless of the church’s views, however, the Project still maintains that, “We are all, after all, all family”.