Once upon a time, a clever campaign or a catchy slogan like “Where’s the beef?!” was enough to win over legions of customers. But today, in the age of climate crisis and the internet, consumers want to know who they’re buying from. They want more than a product, they...
Owner & Founder
As a writer and consultant, Fred is a leading voice in the world of bamboo. He’s been working in the industry since 2006 and has a network that spans all 6 continents. He’s currently consulting on bamboo projects in Thailand, India, Kenya, and beyond.