What do leafy green vegetables have to do with gay marriage? That’s what people are asking when they hear that Bambu Batu is sending $5 to a pro-marriage-equality organization every time they sell a bamboo t-shirt emblazoned with the parody slogan “KALE: It’s what’s for dinner.”
The connection can be traced back to the Baptist-owned fast-food chain Chick-fil-A, based in Atlanta, Georgia. Last fall, Chick-fil-A went after independent shirt maker Bo Muller-Moore and charged him with copyright infringement for selling hand-printed t-shirts that say “Eat More Kale.” The junk food juggernaut claims that this slogan is a direct violation of its own motto, “Eat mor chikin” (scrawled by cows). Muller-Moore refused to comply with their order to cease and desist, and a legal drama has ensued.
As an avid kale enthusiast himself, Bambu Batu owner Fred Hornaday was disappointed to learn of Muller-Moore’s harassment by corporate bullies. But when it recently came to light that Chick-fil-A had also been donating millions of dollars to organizations fighting same-sex marriage, Hornaday, a self-described human rights enthusiast, had no choice but to cry “fowl!”
Bambu Batu, an all-bamboo store based in San Luis Obispo, CA, specializes in ethically produced goods and natural fiber clothing and holds social responsibility as a top priority in its business model. The family-owned eco-boutique already has a series of original shirt designs addressing issues from clean energy to spiritual awakening, and this month Bambu Batu is releasing its own pro-kale message, hand-printed locally on 70% bamboo and 30% organic cotton.
Moved by Chick-fil-A’s saga of unapologetic tastelessness, Hornaday has decided that with this product it’s not enough to simply send a mindful message on a natural fiber t-shirt. So with every shirt sold, Bambu Batu is sending five dollars to the pro-marriage equality organization of the customer’s choice, or to MEUSA if no preference is expressed.
The Kale for Marriage Equality t-shirts are now available online here.