Kale for Marriage Equality

Kale for Marriage Equality

What do leafy green vegetables have to do with gay marriage? That’s what people are asking when they hear that Bambu Batu is sending $5 to a pro-marriage-equality organization every time they sell a bamboo t-shirt emblazoned with the parody slogan “KALE: It’s what’s for dinner.”

The connection can be traced back to the Baptist-owned fast-food chain Chick-fil-A, based in Atlanta, Georgia. Last fall, Chick-fil-A went after independent shirt maker Bo Muller-Moore and charged him with copyright infringement for selling hand-printed t-shirts that say “Eat More Kale.” The junk food juggernaut claims that this slogan is a direct violation of its own motto, “Eat mor chikin” (scrawled by cows). Muller-Moore refused to comply with their order to cease and desist, and a legal drama has ensued.

As an avid kale enthusiast himself, Bambu Batu owner Fred Hornaday was disappointed to learn of Muller-Moore’s harassment by corporate bullies. But when it recently came to light that Chick-fil-A had also been donating millions of dollars to organizations fighting same-sex marriage, Hornaday, a self-described human rights enthusiast, had no choice but to cry “fowl!”

Bambu Batu, an all-bamboo store based in San Luis Obispo, CA, specializes in ethically produced goods and natural fiber clothing and holds social responsibility as a top priority in its business model. The family-owned eco-boutique already has a series of original shirt designs addressing issues from clean energy to spiritual awakening, and this month Bambu Batu is releasing its own pro-kale message, hand-printed locally on 70% bamboo and 30% organic cotton.

Moved by Chick-fil-A’s saga of unapologetic tastelessness, Hornaday has decided that with this product it’s not enough to simply send a mindful message on a natural fiber t-shirt. So with every shirt sold, Bambu Batu is sending five dollars to the pro-marriage equality organization of the customer’s choice, or to MEUSA if no preference is expressed.

The Kale for Marriage Equality t-shirts are now available online here.

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